Urgesi Pietro - Art Director

About Me

My name is Pietro Urgesi, and I am an Art Director specializing in digital communication with a diverse background that ranges from video games to corporate communication. I began my career at GameStop, where I gained a deep understanding of market dynamics. Subsequently, I worked for an advertising agency with Mattel as the main client, collaborating on global projects with iconic toy brands.

Currently, I work in Milan, focusing on corporate, financial, and sustainability communication. My mission is to manage companies' online presence and reputation, ensuring visually consistent digital communication aligned with brand identity. I work across various platforms, including corporate blogs, Twitter, LinkedIn, Facebook, and Instagram, for national and international clients in various sectors, particularly insurance and retail, for which I also develop customized digital projects.

My academic background includes a degree in Information, Media & Advertising from the University of Urbino, followed by a specialization in Visual Communication at CFB Bauer.

Flappy Bird - 8bit

Score: 0

Click, tap or press SPACE to flap!

Projects

Amplifon

Angelini Industries

Autogrill

Arval

Gamestop

Mattel

Unipol

Veroni

Mondadori

Haier Europe

Whirlpool

Photography

Amplifon

Creation and design of communication strategies aimed at enhancing corporate communication on the Twitter channel.

Project realized at iCorporate

Angelini Industries

Creation of assets for internal communication, such as newsletters and images for news updates. Support for internal activities and communication of financial data.

Project realized at iCorporate

Autogrill

Layout of the insert dedicated to Autogrill in the Adnkronos - Libro dei Fatti 2024.
Creation of editorial plans for corporate communications and the sustainability report.

Project realized at iCorporate

Arval

Creation, design and ideation of content for Facebook and LinkedIn editorial plans — including fan acquisition, always-on campaigns, employer branding initiatives, sustainability report communication, Arval Mobility Observatory research, institutional posts and press release disclosures.

Project realized at iCorporate

Gamestop

I designed the logo for GameStop TV, the brand's Twitch channel, and created the graphic elements for stores, landing pages, and DEMs.

Mattel

Creating an interactive book, for a Digital PR and Influencer Marketing campaign for Fisher - Price. Creation of social posts and adv for Mattel Italia and Emerging pages. Customization of Locations in South Africa and totem Game Carriers for Stores.

Project realized at Early Morning

Unipol

Communication and enhancement of the editorial project "Changes" on Instagram and TikTok, along with the creation of the visual identity for corporate and financial communication on LinkedIn and Twitter. Video production and on-site support for events such as the International Journalism Award, Milan Digital Week, the Business Plan presentation, and employer branding campaigns.

Project realized at iCorporate

Veroni

Creation of the visual identity to communicate corporate sustainability. Development of the Editorial Plan on Linkedin and layout of the 2023 Sustainability Report.

Project realized at iCorporate

Mondadori

Creation of motion video on the recommendations of the readings and creation of social posts on the sustainability of the group.

Project realized at iCorporate

Haier Europe

Creation of visual identity for corporate content on digital platforms and creation of materials for internal communication.

Project realized at iCorporate

Whirlpool

Creation of the visual elements for internal communication such as: headers, newsletters and posters. Creation and design of content to enhance Corporate Communication on Linkedin channel.

Project realized at iCorporate

Photography